Introducing 1800® Milenio Artists Series to the U.S.
In celebration of World Art Day (April 15), a day dedicated to honoring the development, diffusion, and enjoyment of art and artists, 1800® Tequila, the world’s most awarded tequila, is excited to bring 1800® Milenio Artists Series to the U.S. for the very first time.
For this inaugural edition, we have partnered with Pedro Friedeberg to introduce our finest expression and award winning tequila, 1800® Tequila. As the inaugural artist when the series launched in Mexico in 2017, Pedro represents the spirit, passion, and evolution of this program. Since then, it has provided Mexican artists such as Fernando Garcia Correa, Eduardo Terrazas, Carlos Amorales, and Dario Escobar, an alternative canvas to create bespoke bottle designs. We are now thrilled to rekindle our creative partnership with the Mexican surrealist maestro Pedro Friedeberg.
Pedro Friedeberg: An Icon of Mexican Surrealism
A trailblazer in the Mexican surrealist movement, Pedro Friedeberg has continually pushed the boundaries of art and culture with his architectural-inspired masterpieces. He is known for his richly detailed lines, saturated colors, and Mesoamerican symbolism. Pedro’s artistry not only reflects our commitment to craftsmanship, but also establishes a shared connection with the lands of Mexico. Harnessing this unique synergy, he emerges as the perfect tastemaker to craft a custom design for our ultimate luxury expression, 1800® Milenio.
A Design that Transforms the Art of Taste
Pedro’s 1800® Milenio Artists Series design intricately weaves a narrative of tradition, innovation, and culture. With a mesmerizing blend of lines, shapes, patterns, and shading, Pedro alludes to various buildings and places of Aztec and Mayan origin. Seamlessly complementing the iconic pyramid-shaped Milenio bottle, Pedro’s creation becomes a living testament to 1800® Tequila’s Mexican roots. This legacy is matched by the taste, time, and technique poured into each bottle of 1800® Milenio.
1800 Milenio: 2023 Tequila of the Year
1800® Milenio Artists Series is not just about owning a piece of surreal art, it’s about experiencing the highest form of tequila craftsmanship. Recently crowned “Tequila of the Year ” by 2023 USA Spirit Ratings, 1800® Milenio is the ultimate luxury expression — extra-aged in American Oak barrels and matured in French Oak Cognac barrels. It boasts a balanced, soft, and uniquely flavored profile with notes of vanilla, red fruit, and cinnamon. 1800® Milenio is the exceptional result of a union between 250 years of family traditions and 11 generations of expert tequila makers.
Own a Limited-Edition Masterpiece
As the curtains rise on the 1800® Milenio Artists Series in the U.S., each bottle becomes a canvas, a collector’s item, and a testament to 1800® Tequila and Pedro Freideberg’s shared passion for excellence. With only 1,800 bottles ever produced, this is your chance to own a limited-edition masterpiece. Purchase yours here or on ReserveBar.
Stay up to date on 1800® Milenio Artists Series on 1800® Tequila’s Instagram here.
