We have insider knowledge from the HYPEBEAST x A$AP Mob’s Cozy Party at SXSW. We know who was there, what went down and, most importantly, what they were drinking. Read on for all the details and check out the exclusive photos from photographer Greg Noire.
This year for SXSW, HYPEBEAST teamed up with the A$AP Mob, 1800® Tequila and East Dane to throw a Cozy house party at a mansion on the edge of the Colorado River. It was sophisticated enough for a tech-savvy conference, lit enough for a music festival… some would say it was just refined enough.
Guests were given access to the party via shuttle boats that took them on a scenic trip up the Colorado River. Once they disembarked, party-goers were met by a backyard full of activities: Sno-Cones, popcorn, cotton candy, arcade games and a bouncy castle.
A$AP Lou and J.Scott DJ’d against a backdrop of psychedelic Cozy Boys videos. 1800® Tequila provided the beverages for the evening, with two bustling bars set up in the space. East Dane provided Aer gift-bags, Bang & Olufsen headphones and their pop-up space showcased Raf Simons Osweegos and DRKSHDW sneakers alongside T by Alexander Wang and Public School wares. Lil Yachty and the Sailing Team milled about the DJ booth as golf carts full of screaming girls careened up and down the mansion’s steep driveway.
The sun went down and the night raged on, many gathering with their friends under heat-lamps, pouring floaters of 1800® Tequila into their sno-cones. It was an unmissable night.
Want to read more? Check out HYPEBEAST’s coverage of the event.