Hypebeast Hotel Takeover @ Coachella

by the 1800® Team

The two-day HYPEBEAST Hotel Party in Palm Springs, California, was madness fueled by music and merch. The event featured appearances from rap superstars Migos and Gucci Mane and the debut of the Under Armour Threadborne Shift sneaker. Read on to learn more about what went down, who was there and see exclusive images from the event.


Attendees partied to DJ sets from Baauer and trap legend Zaytoven while sipping on 1800® Tequila by the pool — the 90-degree weather providing the perfect temperature for poolside cocktails.




Day two saw the completion of artist Bisco Smith’s Shift-inspired mural and partiers got their hands on exclusive limited-edition HYPEBEAST Hotel towels, T-shirts and ultra-soft robes. Last but not least, Migos showed up for some antics in the afternoon, turning up the tracks and setting everyone’s IG story ablaze.



It was an unmissable event thrown in tandem with one of the most epic music festivals of the year. Want more? Read on here.

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